Fresh Prints: Dorm Dump Lookbook
Creative Direction and Marketing Design for a Fall 2023 collegiate lookbook launch, created with a shoot team, artists, and designers at Fresh Prints.
The Objective
How can we develop a lookbook concept in a way that feels authentic and user-generated?
The Concept
"Dorm Dump" captures the quintessential college experience by showcasing the lively chaos of moving back in after summer break, tapping into authenticity that resonates with the collegiate audience.
The Art Direction
Drawing from focus groups and R&D, we embraced the "Instagram Dump look" for authenticity, using it as the main visual concept for shoot treatment, color grading, and design elements.
Each semester, Fresh Prints sets itself apart in Greek custom apparel space with seasonal lookbooks showcasing trendy designs and products. Each launch resonates with collegiate audiences, acting as a powerful tool for fashion-forward brand positioning.
Interested?
To get started, schedule a call, fill out our form, or shoot us an email. We'll guide you through the process and bring your vision to life.