Gawang-Kamay

Visual Identity, User Experience, and Product Design for a SaaS that connects crafters with clients.

Gawang-Kamay bridges the gap between fast e-commerce and handcrafted Filipino goods.   It values tradition and quality, showcasing Filipino artistry globally without sacrificing the heart in each piece.


The Challenge

How might we capture the paradox of the handcrafted in a global marketplace?

The Solutions

Visualized Paradox

The brand's vision of globalizing the local demanded visuals that mirrored its duality. Soft, inviting shapes replaced rigid lines, ensuring the human touch remained at the forefront – a constant reminder of the stories behind the services.

Building the Website

Gawang-Kamay bridges the gap between faste-commerce and handcrafted Filipino goods.   It values tradition and quality, showcasing Filipino artistry globally without sacrificing the heart in each piece.

Website Pages

Gawang-Kamay bridges the gap between faste-commerce and handcrafted Filipino goods.   It values tradition and quality, showcasing Filipino artistry globally without sacrificing the heart in each piece.

Interested?

To get started, schedule a call, fill out our form, or shoot us an email. We'll guide you through the process and bring your vision to life.

Credits for Assets on this Page

Photo of niyog trees from “The Philippines” by Florentina Olareanu on Behance
Retrieved from https://www.behance.net/gallery/98028065/The-Philippines

Photo of handmade pots from Stoneware Pottery. Photo by Love Liang.
Retrieved from https://pepper.ph/5-places-get-good-pottery-philippines/


Photo of Filipino indigenous weavers from an article on Esquire Magazine Philippines.
Retrieved from https://www.esquiremag.ph/style/fashion/habi-philippines-2018-a1942-20181031