Fresh Prints: Loud Luxury Campaign
Creative Direction and Marketing Design for a Spring 2024 collegiate lookbook launch, created with a shoot team, artists, and designers at Fresh Prints.
The Objective
How can we leverage the "quiet luxury" trend to develop a lookbook that drives sales and increases awareness for the upcoming Fresh Prints collection.
The Concept & Shoot Direction
"Loud Luxury" takes a jab at the quiet luxury and nepo baby trend with a group of friends sneaking into a country club, showcasing vintage sporty designs on trendy and affordable apparel for greek organizations and clubs.
The Marketing Campaign
Alongside the lookbook launch is a marketing campaign for a tiered gift card promo. The marketing direction also plays into the quiet luxury concept through copy and visuals, pushing forward the offer of a gift card and cleverly equating it to an inheritance.
This marketing campaign generated
$242,407+ from the 8.4M Revenue that Quarter.
Each semester, Fresh Prints sets itself apart in Greek custom apparel space with seasonal lookbooks showcasing trendy designs and products. Each launch resonates with collegiate audiences, acting as a powerful tool for fashion-forward brand positioning.
Interested?
To get started, schedule a call, fill out our form, or shoot us an email. We'll guide you through the process and bring your vision to life.